Åhlens is one of the great Swedish shops, and NK, is one of the best known of Stockholm. English court style with beautiful partes, perfumes and other types of clothes that are quite expensive but very good quality, especially winter and skiing clothes. Hats, gloves, scarves, warm trousers, a change from the greys, browns and blacks that are in season in the hotter countries. Swedish women manage to stay feminine in spite of the cold, warm clothes, with pretty boots and jackets. They are pretty but the clothes are also decent so that when winter arrives it's not like wearing a sack of potatoes.
Åhlens focuses mostly on beauty, fashion and home, as the Swedes love the inside décor, where they spend so much time during the winter. They are very homey. During the 90s, Åhlens became a large group like other large international shops. 120 million people buy something every year Åhlens! It's like every Swede buys something every month, as there are 10 million of them. In the basement of the flagship shop in Stockholm there is a food store, generally quite expensive but with good products for much of the country.